Tuesday, April 14, 2009

Pinning Down the Online Health Information Seeker

If Google can't hit the target it must be moving fast!

It really surprises me that restaurant expert reviews are less popular than health expert reviews on the web. I see the expert opinion under constant attack by proponents of evidence based medicine yet consumers are warming to the idea of expert health opinion in the Web 2.0 space.

Here's the article that inspired that thought...


Dr. everyone is about to launch. I would say that our initial idea was to launch a website that would supply healthcare seekers with the ability to distill information gleaned from the wisdom of crowds. Now it seems this editorial is saying that we should be partnering with experts.

What do you think? Is Google going down the right path in enlisting expert opinion?

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